Our Team

Kevin Baxter foto Dave Beck - president of Softpanels Fred Holmes foto




Vice President of Sales , Founder


CTO, Founder

  • Co-Founded/CTO of highly successful LED lighting company, LitePanels
  • LED lighting pioneer holding 40 patents
  • Top professional LED lighting expert with 14+ years of experience
  • Bachelors of Science Professional Photography
  • Winner of top industry awards including Emmys
  • Pioneered sportscaster LED booth lighting
  • Industry Professional with over 35 years of Photographic and Videographic experience
  • Over 30 years of sales and marketing experience in photo/video
  • Over 10 years of LED lighting experience
  • Developed LED lighting family for a global brand - Manfrotto
  • Recognised studio lighting expert
  • Directed over $500 million of manufactured products
  • Co-Founder, LitePanels
  • Two Emmy Awards, plus numerous awards for LED innovation
  • Renowned LED Expert and Patent Attorney
  • Juris Doctor of Law, B.S. Electrical Engineering
  • Former Director of Product Development for Stairmaster